The best LinkedIn profile summary is short, succinct, and interesting. A good LinkedIn summary is basically straightforward, using short sentences, and delivers useful information for readers who are looking for that specific information.
LinkedIn profile basics
One of the most important things about a LinkedIn good profile summary is delivery of useful information. Expectations are created by summaries, and the bottom line is that you must connect your summary to your product. This is the connection between the package (your LinkedIn summary) and the product (your LinkedIn profile).
LinkedIn profile style
The best LinkedIn profile summaries are those which meet specific needs, and provide high quality information, insights, and perspectives:
Keep your profile customer-friendly, easy to read and informative.
Don’t include large slabs of tough text. This is your introduction, so make it a helpful experience for your readers.
Using text space – Take your time to evaluate the message you want to send to your readers. See how it reads. Does it send the message you want to send?
Do’s and Don’ts
Stick to an easy to follow setup in the free text areas on your LinkedIn profile:
Introduction – This part is “Who I am and what I do”. Use a straightforward approach, like “I can help you create a perfect social media platform”, which is friendly, and tells people what you do clearly.
Step by step profile – In stages, explain your services and your work. This information doesn’t have to be complex, or even long, just spell out each important aspect of what you do.
Additional information – Use the ready-made sections on your LinkedIn profile to focus on the standard information. You really don’t need to use up the precious free text space in your profile to provide information which can easily be provided by the LinkedIn profile page sections.
Don’t talk about yourself in the third person – Your LinkedIn page should be about “me” not “him or her”.
Don’t waffle or add unnecessary materials – Keep your messages and information straightforward and clear.
Don’t forget to update your LinkedIn page – Nothing looks worse than a profile full of very old news.
The call to action and your LinkedIn profile
A “call to action” is an invitation to your readers to contact you for business purposes. Many LinkedIn profiles don’t have a clear call to action, and some don’t have any call to action at all. But it is very easy to do it, just simply using trigger words as “get all the details”, “call me”, “email me”, “see examples here”. Such simple word forms catch an eye and have a clear message for the reader.
One more thing
Does your LinkedIn page look as good as you want? Does it look interesting, competitive, and appealing?
It’s your profile.
Make it look great.Images are taken from: linkedin-makeover.com, wordpress.com, studentlife.ryerson.ca.